Guides on SEO, YouTube, AI and development
Practical advice for your next project.

All SEO guides · SEO services →

• How to prioritise an SEO audit around business impact

  How to turn an SEO audit into a plan: rank issues by affected pages, business value and dependencies, and decide how to confirm each fix.

• Why Google isn’t indexing your important pages: a step-by-step check

  Why Google does not index important pages: check discovery, crawling, index eligibility and page quality on a small sample of key URLs first.

• How to set up ecommerce categories and filters for SEO

  Ecommerce SEO for categories, filters and product pages: which pages to index, how to handle filter combinations and out-of-stock products.

• SaaS SEO strategy: which pages turn search traffic into trials?

  SaaS SEO that brings trials and demos: feature, use-case and comparison pages built around what buyers need to know, measured by sign-ups.

• B2B keyword research for complex products and services

  B2B keyword research for complex products: map searches to buyer roles, specifications and supplier checks, using what your sales team knows.

• Local SEO checklist for service businesses: profile, locations, pages

  Local SEO: keep your Google Business Profile accurate and link it to strong service and location pages that reflect where you really work.

• Multilingual website structure: languages, markets and URLs

  How to structure a multilingual or multi-country website: folders or domains, hreflang, language switching and who maintains each version.

• How to build a content cluster around a commercial offer

  How to build a content cluster around a commercial offer: a service hub, focused pages and guides that answer what buyers ask before buying.

• SEO website migration checklist: before and after launch

  SEO website migration checklist: what to map, redirect and test before launch, and what to check in the first weeks after the new site goes live.

• AI search readiness: how to get your website cited by ChatGPT and AI Overviews

  Can ChatGPT, Perplexity and Google’s AI answers cite your site? Check access, factual clarity and evidence, and track AI visibility over time.

All YouTube guides · YouTube marketing services

• Starting a YouTube channel for your business: audience, first series and reviews

  How to start a YouTube channel for your business: choose the viewer and the promise, plan a first series and set a routine your team can keep.

• B2B YouTube lead generation: from views to enquiries

  How B2B companies get leads from YouTube: videos that explain complex purchases, and how to define and track a qualified enquiry.

• YouTube monetization requirements: how to prepare your channel

  YouTube Partner Program requirements explained: eligibility, approval and what makes a channel viable. Check the rules for your country before applying.

• How YouTube channels make money: revenue models for a business

  How a business channel can earn: ads, services, products and sponsorships compared by audience fit, delivery effort and real costs.

• YouTube SEO checklist: topics, packaging and viewer intent

  YouTube SEO checklist: build each video around a question you can answer well, and align the title, opening and description with what it delivers.

• Why your YouTube channel isn’t growing: what to check first

  Why your YouTube channel isn’t growing: discovery, titles and thumbnails, viewer expectations or business fit? Diagnose before you change things.

• How to A/B test YouTube thumbnails and titles without misreading CTR

  How to test YouTube thumbnails and titles: check clarity and audience fit, then read CTR together with traffic source, impressions and watch time.

• YouTube Shorts vs long videos: how to choose for your business

  Shorts or long-form video? Choose by what you need to explain and to whom, and plan each format as a separate viewing experience.

• How to build a 90-day YouTube content plan your team can deliver

  How to build a 90-day YouTube content plan: start from audience questions and production capacity, and leave room to learn from early videos.

• YouTube analytics for business: the metrics that matter

  Which YouTube metrics matter for a business: link views and watch time to enquiries and sales, without mistaking likes for revenue.

All AI automation guides · AI solutions for business

• How to choose your first AI automation pilot

  How to choose a first AI automation pilot: a recurring task, a clear owner and real sample data. Compare the whole workflow, including review.

• How to plan an AI customer support assistant with a clear handover

  How to plan an AI support assistant: which questions it may answer, from which sources, and when it hands the customer to a person. Test the whole journey.

• How to validate AI-extracted data before it reaches your records

  AI document automation you can trust: treat extracted data as a draft, check it against business rules and send unclear cases to a person.

• How to build an AI knowledge base: sources, access and updates

  How to build a company knowledge assistant: choose trusted sources, set access rights and an update process before you judge answer quality.

• AI agent permissions: approval, limits and recovery

  How to design an AI agent safely: what it may read, draft and change, what a person must approve, and how to trace and undo its actions.

• How to measure automation ROI: time, quality and running cost

  How to measure an AI or automation pilot: set a baseline, count review time and running costs, and separate freed-up hours from real savings.

All Telegram guides · Telegram bots and Mini Apps

• Telegram bot or Mini App: which one do your customers need?

  Telegram bot or Mini App? Choose by what users need to do: a chat flow, a full interface or both, and plan the system behind it.

• How to connect Telegram to a CRM: leads and duplicates

  How to connect Telegram to your CRM: contact matching, required fields, duplicate leads and what happens when the CRM is down.

• How to accept payments in Telegram: products, confirmations and order statuses

  How to take payments in Telegram: choose the right payment type, then link confirmed payments to order statuses, fulfilment and refunds.

• Telegram business bot brief: what to define before development

  What to put in a Telegram bot brief: the user’s task, integrations, exceptions and one complete flow to build before adding features.

• Telegram Mini App launch checklist

  Telegram Mini App launch checklist: user identity, navigation, payment states and backend, tested across Telegram apps before you go live.

All website guides · Business websites →

• How much does a website cost? The factors behind every quote

  What drives the cost of a business website: pages and languages, content, integrations, design and support. How to prepare so the quote is accurate.

• How to choose a CMS for a business website

  How to choose a CMS for a company website: who edits content, which page types you need, integrations, multilingual support, security and updates.

• Website launch checklist: what to check before go-live

  Website launch checklist: content and forms, indexing settings, redirects, analytics, speed and backups. What to check before and right after go-live.

• Landing page vs corporate website: how to choose

  Corporate website or landing page? Choose by the number of offers, how buyers decide and where traffic comes from. When one page is enough and when it is not.

• Website redesign SEO: keep rankings and enquiries after launch

  How to redesign a website without losing search traffic: inventory of pages, redirect map, content that must stay, and what to monitor after launch.

• Website for multiple countries: languages, structure and upkeep

  How to plan a website for several countries or languages: structure, hreflang, what to localise beyond the text, and who keeps each version up to date.

• Website to CRM integration: what happens after the form?

  What happens after someone submits your website form? How to give every enquiry an owner and get it into your CRM, even when the CRM is down.

All app development guides · App development

• Mobile app vs web app: choose by where and how people use it

  Mobile app or web app? Compare access, device features, offline needs and release effort, and write requirements as tasks users must complete.

• How to prioritise MVP features: build one complete user journey first

  How to prioritise MVP features: build one complete user journey that tests your main assumption, with errors and support covered from day one.

• SaaS MVP scope: roles, onboarding and the first valuable action

  How to scope a SaaS MVP: the path to the customer’s first result, roles and onboarding, and when you really need multi-tenancy and billing.

• How to plan an API integration: records, retries and failure recovery

  How to plan an app integration: agree the data format and which system owns each record, then test retries, duplicates and partial failures.

• App maintenance after launch: who runs your app once it is live

  Who runs your app after launch? Agree source code handover, monitoring, recovery and updates before release, then test in the live environment.

• How to pass App Store and Google Play review

  How to prepare an app for App Store and Google Play review: match the build, listing and review notes to the real product and check current rules.

• Custom software vs off-the-shelf tools: how to decide

  Custom software or existing tools? Compare configuring, integrating and building from scratch against the same real-world requirements.

• How to map a business process before you automate it

  A one-page process map before automation: steps, owners, systems, handovers and exceptions.

All game development guides · Game development

• How to prototype a game: test the core loop before content production

  How to prototype a game: test the core loop, the thing the player does again and again, with placeholder art before paying for content.

• PC or mobile game: plan controls, performance and release scope

  PC or mobile game? Choose platforms by play session and controls, and test the hardest technical limits before planning a cross-platform release.

• Game production pipeline: stages, assets and testing from prototype to release

  A game production pipeline from prototype to release: how design, code, art and testing fit together, with clear checks and asset ownership.

• Game design document for a first prototype: what to include

  What a game design document for a first prototype needs: the core loop, controls, platform limits and the question the test must answer.

• Telegram game: what to decide before development starts

  Mini App or bot, sign-in, payments, sharing and load: what to decide before building a Telegram game.

All data analytics guides · Data and analytics

• Business dashboard brief: decisions before charts

  How to brief a business dashboard: who uses it, which decision it supports, where each number comes from and how fresh the data must be.

• Data quality checks before reporting and automation

  How to catch missing, duplicate and conflicting records before they reach a management report or trigger an automated action.

• What is marketing attribution, and what does each report measure?

  Why your marketing reports disagree and how to reconcile them: attribution settings, event definitions and what each report actually counts.

• Database audit checklist: data, speed and recovery

  How to plan a database audit: review real workloads, data relationships, backups and recovery before you change the structure or the queries.

• GA4 lead tracking: forms, calls and messenger clicks

  GA4 lead tracking for forms, clicks to call and messenger links, with checks that each enquiry is counted once.

All TikTok guides · TikTok for business

• TikTok content pillars: plan topics and formats for a business account

  How to choose TikTok content pillars for a business: topics from customer questions, real demonstrations and formats your team can keep up.

• TikTok hooks: how to test the opening without changing the promise

  How to test TikTok hooks: change the first seconds, keep the video’s promise and record exactly what differs between versions.

• TikTok ads checklist: offer, creative and tracking before you launch

  Before you spend on TikTok ads: check the offer, landing page, conversion tracking and your capacity to serve new customers. Then test one question.

• TikTok Shop checklist for sellers: catalogue, orders and fulfilment

  TikTok Shop readiness checklist: seller requirements in your market, accurate product data and order fulfilment that keeps up with demand.

• How to repurpose one video idea into a TikTok, a Short and an article

  How to turn one piece of research into a TikTok, a YouTube Short and an article, adapting each format while keeping sources and rights in order.

All team learning guides · Academy

• Corporate training brief: skills, workflow and what the team should produce

  How to brief corporate training: start from the work the team should do afterwards, then choose exercises, review criteria and follow-up support.

• How to choose a learning project for SEO, YouTube or AI

  How to choose a learning project in SEO, YouTube or AI: real material, a manageable scope and a result you can check, so practice becomes a method.

• Vibe coding: how to review an AI-built prototype before real use

  Built a prototype with AI coding tools? What to check before real users see it: generated code, permissions, data handling and error cases.

• Vibe coding spec: how to write one an AI coding tool can follow

  How to write a vibe coding spec: users, screens, data, error cases and acceptance examples for small, checkable steps.