BI & REPORTING
Business intelligence dashboards
Management reports for sales, operations and content. We agree the question and the metrics before designing any charts.
Explore BI dashboards
DATA AND ANALYTICS / BUSINESS DECISIONS
Data analytics services for business
Numbers the whole team trusts.
When departments report different numbers, nobody trusts the dashboard. Our data analytics services and BI consulting put marketing, sales and operations data on shared definitions, build dashboards and reliable databases, and make sure your team decides from figures it trusts.
Data analytics services
DATA ENGINEERING
Databases and data pipelines
We link your systems, design a clear data model and prepare checked data for apps, reports and AI.
Explore database integrationMARKETING & PRODUCTS
Marketing analytics
We trace the path from SEO, YouTube, TikTok or ads to a qualified enquiry, a sale or product use.
Explore marketing analyticsSTART WITH THE DECISION
What should the numbers help you change?
01
Sales and customer acquisition
We compare channels, pipeline stages and closed sales using CRM and analytics data, and show the records that couldn’t be matched.
02
Operations and production
We track job status, workload, delays and exceptions in the systems you already run.
03
Content and digital products
See which videos and posts lead to enquiries, and how many users reach the key action in your product.
A FIRST VERSION THAT WORKS
One question.
Numbers you can trust.
- A map of your data sources and how each metric is calculated.
- A plan for preparing the data, with checks and update rules.
- A dashboard or analysis that answers a real management question.
- Instructions, access rights and a list of what to improve next.
HOW IT WORKS
Example: a report built around one question
See the question, metric definition and source checks in a sample reporting brief.
Simplified example. Final steps depend on your tools.
Report specificationDefinitions before numbers
- Decision
- Which source brings the right enquiries?
- Measure
- Qualified enquiries by source
- Source
- CRM qualification and acquisition records
- Quality check
- Agree source attribution and deduplicate enquiries
Report specificationDefinitions before numbers
- Decision
- Where do requests wait for review?
- Measure
- Time from submission to first review
- Source
- Request timestamps and status history
- Quality check
- Check timezones, missing events and ownership
WHERE TO START
BI consulting, a dashboard or a database project?
If the numbers disagree, start with definitions: a short BI consulting phase that writes down how each key metric is calculated and where its data comes from. If the numbers are right but take too long to assemble, reporting automation or a dashboard is the next step. If reports are slow or systems keep losing data, a database audit comes first.
Business intelligence services pay off only when someone acts on the numbers, so every project starts from one decision and the person who makes it.
EXPLORE FOCUSED SERVICES
More data services
Product analytics, database audits, automated reports and operations analytics.
PRODUCT ANALYTICS
Product analytics
Track the events that matter and see where users get started, come back or give up.
Product analytics →DATABASES
Database audit
Find out why reports are slow or records don’t add up, with a ranked list of fixes for your team.
Database audit →REPORTING
Reporting automation
Reports that refresh on schedule from your CRM, database or files, with checks that flag missing data.
Reporting automation →OPERATIONS
Operations analytics
See where orders and tasks slow down, how long each stage takes and where you need more people.
Operations analytics →GUIDES
Guides on this topic
Practical advice you can use before talking to us.
- Business dashboard brief: decisions before charts
- Data quality checks before reporting and automation
- What is marketing attribution, and what does each report measure?
- Database audit checklist: data, speed and recovery
TYPICAL SITUATIONS
Where data work usually starts
Not client case studies: each one shows how a common problem turns into a specific piece of work.
CONFLICTING NUMBERS
Departments report different numbers
What we do: We write down one definition for each key metric and trace where its data comes from.
What you get: A shared metric dictionary and a report the whole team trusts.
MANUAL REPORTS
Reports are built by hand every week
What we do: We automate data collection from your systems and check it for gaps.
What you get: A report that updates itself, with alerts when data is missing.
MARKETING
You don’t know which channel brings customers
What we do: We bring ad, website and CRM data together and explain what each report measures.
What you get: A marketing dashboard tied to enquiries and sales, not just clicks.
DATABASE
The database is slow or unreliable
What we do: A database audit of structure, slow queries, backups and recovery.
What you get: A prioritised list of fixes and a recovery plan.
FAQ
Questions before you start
How much does data analytics cost?
There is no fixed price list: every project is different. After a short brief we send you a quote with cost and timing in EUR.
Where do we start with data analytics?
Send a brief or message us on Telegram. We ask questions, suggest a first step and confirm the scope before any work starts.
Do you work with the tools we already use?
Yes. We start with your CRM, spreadsheets and databases and suggest new tools only when they are really needed.
Which BI tools do you work with?
Power BI, Looker Studio, Metabase or the reports built into your CRM. We recommend a tool based on who will use the reports, where the data lives and the licence costs. See BI dashboard development.
Do we need a data warehouse?
Not always. If reports draw on two or three systems, a reliable connection between them may be enough. A warehouse pays off when several teams need the same cleaned data, or when source systems are too slow to query directly. See database development and integration.
- Since 2006
- Written scope before work starts
- One contact person
- Reply within 24 hours
Which decision needs better data?
Describe the reports you recreate, current sources and the question your team needs to answer.
The first conversation is free, with no obligation.