Data analytics guides
Plain-language guides on getting numbers your team can trust: what a dashboard should answer, how to check data quality, how to audit a database and how to read attribution reports.
All guides on data analytics
If your team argues about whose numbers are right, start with the data quality guide. If you are planning a dashboard, write the brief first. If enquiries from the website are counted wrongly, start with GA4 lead tracking. The database audit and attribution guides help when reports are slow or several channels claim the same sales. Each guide explains the terms it uses, so no analytics background is needed.
- Business dashboard brief: decisions before charts
How to brief a business dashboard: who uses it, which decision it supports, where each number comes from and how fresh the data must be.
- Data quality checks before reporting and automation
How to catch missing, duplicate and conflicting records before they reach a management report or trigger an automated action.
- What is marketing attribution, and what does each report measure?
Why your marketing reports disagree and how to reconcile them: attribution settings, event definitions and what each report actually counts.
- Database audit checklist: data, speed and recovery
How to plan a database audit: review real workloads, data relationships, backups and recovery before you change the structure or the queries.
- GA4 lead tracking: forms, calls and messenger clicks
GA4 lead tracking for forms, clicks to call and messenger links, with checks that each enquiry is counted once.
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