SEO guides
Step-by-step guides for business owners and marketing teams: how to find what holds a website back in search, fix it in the right order and check that the fix worked. Most guides end with a checklist you can hand to your developers.
All guides on SEO
If traffic has dropped or new pages are not showing up, start with the audit and indexing guides. If you are planning a redesign, read the migration checklist first. The guides on local, international, ecommerce and SaaS SEO cover each type of site separately.
- How to prioritise an SEO audit around business impact
How to turn an SEO audit into a plan: rank issues by affected pages, business value and dependencies, and decide how to confirm each fix.
- Why Google isn’t indexing your important pages: a step-by-step check
Why Google does not index important pages: check discovery, crawling, index eligibility and page quality on a small sample of key URLs first.
- How to set up ecommerce categories and filters for SEO
Ecommerce SEO for categories, filters and product pages: which pages to index, how to handle filter combinations and out-of-stock products.
- SaaS SEO strategy: which pages turn search traffic into trials?
SaaS SEO that brings trials and demos: feature, use-case and comparison pages built around what buyers need to know, measured by sign-ups.
- B2B keyword research for complex products and services
B2B keyword research for complex products: map searches to buyer roles, specifications and supplier checks, using what your sales team knows.
- Local SEO checklist for service businesses: profile, locations, pages
Local SEO: keep your Google Business Profile accurate and link it to strong service and location pages that reflect where you really work.
- Multilingual website structure: languages, markets and URLs
How to structure a multilingual or multi-country website: folders or domains, hreflang, language switching and who maintains each version.
- How to build a content cluster around a commercial offer
How to build a content cluster around a commercial offer: a service hub, focused pages and guides that answer what buyers ask before buying.
- SEO website migration checklist: before and after launch
SEO website migration checklist: what to map, redirect and test before launch, and what to check in the first weeks after the new site goes live.
- AI search readiness: how to get your website cited by ChatGPT and AI Overviews
Can ChatGPT, Perplexity and Google’s AI answers cite your site? Check access, factual clarity and evidence, and track AI visibility over time.
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