SEO audit services
Know what to fix first.
Find out what is holding your site back and what to fix first. Our SEO audit services check how Google and AI search see your website or online store (crawling, indexing, templates, content and the path to an enquiry) and end with a fix list ranked by business impact that your developers can start on straight away.
What our SEO audit services include
Crawling and indexing
We check important URLs, response codes, robots rules, canonical tags and sitemaps, and find pages that search engines can’t reach or ignore.
Templates and structure
We review navigation, internal links, page templates and the mobile version, and check that each type of page has a clear job.
Search demand and content
We compare target searches with your pages, find overlaps and gaps and check whether your offer is clear to a first-time visitor.
Measurement and enquiries
We look at search and analytics data and find the points where a visitor stops before sending an enquiry or placing an order.
Who an SEO audit is for
A good fit if:
- Search traffic has stalled or dropped and nobody knows why.
- You are about to invest in content, a redesign or a new SEO contractor and want a clear starting point.
- Your developers need a concrete, prioritised task list rather than general advice.
Probably not the right fit if:
- The site is brand new and has almost no pages or data yet. A launch checklist is a better fit.
- Nobody can implement changes in the coming months. An audit only pays off when fixes follow.
What you get from an SEO audit
- Findings with examples and the affected URLs.
- A fix list ranked by business impact and effort.
- Tasks your developers can start on, each with a way to check it’s done.
- A short walk-through call to agree the order of work.
See a sample
Excerpts from the audit of this website: what we found and how it was fixed.
A 1.3 MB logo on every page
Found: the brand mark was loaded as a full-size PNG of about 1.3 MB in the header of every page, more than the rest of an article page combined.
Fixed: a 96 px WebP version in the header and footer; larger files are used only where the mark is shown large.
Redirect chains and missing Russian mirrors
Found: some old URLs passed through two redirects, and the Russian versions of old URLs had no redirects at all.
Fixed: every redirect now points straight to the final page, and Russian URLs have their own redirects.
FAQ and services without structured data
Found: pages with questions and answers had no FAQ markup, and service pages were marked up as ordinary pages.
Fixed: Service, FAQPage and breadcrumb markup is now built automatically from the page content.
Sample report based on an audit of this website. Open the sample SEO audit report
When a website SEO audit pays off
- Search traffic has dropped or stalled and nobody knows why.
- A redesign or a new platform is planned and you need to know what must not be lost.
- You are changing SEO contractor and want an independent starting point.
- Several agencies have worked on the site and nobody has the full picture.
If the site is brand new, a launch checklist does the job with far less effort.
Technical, content or full website SEO audit?
Technical SEO audit
Crawling, indexing, redirects, canonicals, sitemaps, rendering, mobile and speed.
Content and demand audit
Which searches each page targets, where pages compete and what is missing compared with the pages that rank.
Full website SEO audit
Both, plus internal links, structured data, AI search visibility and enquiry tracking.
How the work runs, step by step
Brief
We agree your goals, key services and markets, and which parts of the site matter most.
Audit
We crawl the site, study Search Console and analytics and review templates and content.
Priorities
We sort findings by impact and effort and write them up as tasks with examples.
Walk-through and checks
We walk your team through the results and, if you wish, check the fixes once they go live.
What we need from you
- Read access to Search Console and analytics, or exported reports.
- The website URL, target markets and the services that matter most.
- A contact on the development side.
- Any known history: redesigns, migrations, traffic drops.
What we don’t promise. Nobody can guarantee rankings or traffic, so we don’t promise them. We promise a written, prioritised plan, a quote in EUR before we start and results we check together.
A useful SEO audit versus a tool export
Many audits are a crawler report with a logo. A useful one is different:
- Every finding has example URLs and data, so it can be checked.
- Issues are ranked by effect on enquiries, not by how alarming the tool label sounds.
- Warnings that don’t matter for your site are named as such.
- Each task says who does it and how to confirm it is done.
What happens after the audit
Your team or any contractor can implement the report: it is written for a developer who missed our calls. If you want, we stay on to prepare tasks or recheck the site after the main fixes.
To see the format first, open our SEO audit report example.
Traffic dropped after a redesign
A company launched a new site and lost a share of its search traffic. The audit finds missing redirects for old service pages, a template that hides content from crawlers and duplicate pages. The fix list starts with the redirects, because they affect the most enquiries.
A typical scenario, not a client case.
SEO audit: common questions
How is a paid audit different from a free online check?
A free check runs a crawler and lists warnings. It doesn’t know your business, can’t separate real problems from noise and doesn’t compare pages with demand. A paid audit is a specialist’s manual review with fixes ranked by impact.
How is an audit different from technical SEO?
An audit finds and ranks the problems. Technical SEO is the follow-up work of fixing them and checking each fix after release.
Do you check AI search visibility too?
Yes, at a basic level: whether AI tools can reach your pages and whether your key facts are clear. A full AI search review is a separate service.
What do we get at the end?
A written report with findings, examples, priorities and tasks, plus a call to walk through it with your team.
Do you guarantee top positions in Google?
No. Nobody can guarantee rankings or traffic. We promise a written plan, regular updates and results we review with you.
How is the cost of an SEO audit calculated?
It depends on the size of the site, the number of templates and language versions, and the data available. We quote cost and timing in EUR once we understand these.
Related services
Read before you start
Short practical guides on the same subject.
- Since 2006
- Written scope before work starts
- One contact person
- Reply within 24 hours
What should we fix on your site first?
Send us a link to your site and describe the problem. We’ll suggest where to start.
The first conversation is free, with no obligation.