App development guides
Guides for founders and product owners: choosing between a mobile and a web app, cutting an MVP to one complete journey, planning integrations and preparing for store review.
All guides on app development
Two guides help with the decision before any app is built: whether you need custom software at all, and how website forms should reach your CRM. Read them first if you are still comparing options with the tools you already use. The guides on store review and maintenance explain what happens after release. If you plan to automate internal work, start with a one-page process map.
- Mobile app vs web app: choose by where and how people use it
Mobile app or web app? Compare access, device features, offline needs and release effort, and write requirements as tasks users must complete.
- How to prioritise MVP features: build one complete user journey first
How to prioritise MVP features: build one complete user journey that tests your main assumption, with errors and support covered from day one.
- SaaS MVP scope: roles, onboarding and the first valuable action
How to scope a SaaS MVP: the path to the customer’s first result, roles and onboarding, and when you really need multi-tenancy and billing.
- How to plan an API integration: records, retries and failure recovery
How to plan an app integration: agree the data format and which system owns each record, then test retries, duplicates and partial failures.
- App maintenance after launch: who runs your app once it is live
Who runs your app after launch? Agree source code handover, monitoring, recovery and updates before release, then test in the live environment.
- How to pass App Store and Google Play review
How to prepare an app for App Store and Google Play review: match the build, listing and review notes to the real product and check current rules.
- Website to CRM integration: what happens after the form?
What happens after someone submits your website form? How to give every enquiry an owner and get it into your CRM, even when the CRM is down.
- Custom software vs off-the-shelf tools: how to decide
Custom software or existing tools? Compare configuring, integrating and building from scratch against the same real-world requirements.
- How to map a business process before you automate it
A one-page process map before automation: steps, owners, systems, handovers and exceptions.
Planning an app or an internal system?
Describe the users, the main task and the tools you use now. We reply within 24 hours with questions and a suggested first step.
The first conversation is free, with no obligation.