SEO content strategy
The right page for every search.
Our SEO content strategy services are for companies that publish regularly but get few enquiries from their content. We research what your buyers search for, group the searches into clusters, give each cluster one page with a clear job and write briefs that make the content worth reading, so every page leads to a sensible next step.
What our SEO content strategy services include
Audience questions and intent
We study what your audience needs to understand, compare or do, and choose the type of page that fits each task.
Keyword-to-page map
We group searches, give each group one main page and resolve pages that compete for the same query.
Briefs with original value
Each brief sets out the answer, the examples and sources, the internal links and the reason to take the next step.
Publishing priorities
We order new and updated pages by business value, effort and the expertise available, so the team always knows what comes next.
Who an SEO content strategy is for
A good fit if:
- You publish content regularly but it rarely leads to enquiries.
- Several pages compete for the same searches and none ranks well.
- You are launching a new section or service and want the structure right from the start.
Probably not the right fit if:
- You need a one-off article rather than a plan.
- No one on your side can review texts for accuracy.
What you get from an SEO content strategy
- A keyword-to-page map showing the purpose of each page.
- A site structure and a content backlog in priority order.
- Briefs your writers or editors can work from.
- A simple way to review published pages and decide what to update.
Signs your content isn’t working for search
- The blog gets visits, but almost nobody moves on to a service or product page.
- Several articles compete for the same search and swap places in Google.
- Texts were written from a keyword list, without asking what the reader wanted to do.
- Old articles describe prices, tools or rules that no longer apply.
- Service pages are short, while the blog is long: the pages that sell explain the least.
If two or three of these sound familiar, start by reviewing what is already published, not by commissioning new articles.
How we build keyword clusters and the content plan for SEO
Collect demand
Search Console, keyword tools, competitors’ pages and the questions your sales team hears.
Group by search results
Two searches go into one cluster when Google shows mostly the same pages for both, not because the words look similar.
Choose the page type
A cluster where the top results are service pages needs a service page, not a blog post, and the other way round.
Order by value
The content plan starts with clusters closest to an enquiry and with pages you can improve rather than write from scratch.
How the work runs, step by step
Brief
We learn your offer, audience and current content, and agree which topics matter for sales.
Research
We study searches, competing pages and your analytics, and find gaps and overlaps.
Structure and plan
You get the page map, the structure and the first briefs.
Publishing and review
We review drafts if needed and, after publishing, check how pages perform and what to update.
What we need from you
- Access to Search Console and analytics.
- A description of your offer, audience and markets.
- Subject experts who can answer questions and check facts.
- The people who will write or edit the content.
What we don’t promise. Nobody can guarantee rankings or traffic, so we don’t promise them. Search volumes and forecasts also need separate measurement for each market. We promise a clear plan and briefs your team can use.
What affects the cost of SEO content strategy services
- The number of topics and services the strategy has to cover.
- How much existing content needs to be reviewed, merged or removed.
- Markets and languages: each needs its own research.
- Whether you need the strategy and briefs only, or the texts as well.
We quote cost and timing in EUR after a short look at the site and your goals.
We’ll quote cost and timing in EUR after a short brief.Discuss a content strategy
Why we build briefs around your experts
Search engines increasingly reward pages that show first-hand experience, and buyers can tell a rewritten competitor article at once. So every brief includes questions for your specialist: typical situations, mistakes clients make, what you would advise a friend.
A fifteen-minute conversation usually gives a writer more useful material than an hour of research. The text then sounds like your company, not like everyone else’s blog.
Twenty articles, one search
A company has twenty blog posts on similar topics, and several of them compete for the same search. We merge the overlapping posts into one strong guide, link it to the service page and plan the missing pages buyers look for before they get in touch.
A typical scenario, not a client case.
SEO content strategy: common questions
How often should the content plan be updated?
Review it each quarter: check which pages gained or lost traffic, which questions appeared in sales conversations and what competitors published. Large changes are rarely needed.
Do you plan content for a brand-new site?
Yes. Without your own data we rely on keyword research, competitors and sales questions, and start with the service pages before any blog posts.
Do you write the content as well?
We can write key pages or work with your writers through briefs and reviews. The strategy itself works either way.
How is this different from a content plan?
A content plan lists topics and dates. A content strategy decides which page answers which search, how pages link together and how each one leads to the next step.
What do you do with existing content?
We review it page by page: keep, update, merge or remove. Existing pages with traffic are often the quickest wins.
Does a content strategy guarantee top positions?
No. Rankings depend on competitors and search engines. We agree measurable work, such as published pages, merged duplicates and tracked enquiries, and report on it.
Can you work with our editorial team?
Yes. We prepare briefs and review drafts, and we can set up a simple editorial process with your team.
Related services
Read before you start
Short practical guides on the same subject.
- Since 2006
- Written scope before work starts
- One contact person
- Reply within 24 hours
What should we fix on your site first?
Send us a link to your site and describe the problem. We’ll suggest where to start.
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