SEO and content course
Start with demand. Create pages people search for.
In this SEO course you learn to plan a site around what your customers search for: research, page structure, content that answers real questions and measuring enquiries.
Business owners, marketers and content teams who want more enquiries from search
A map of searches to pages, a site structure and a ranked list of improvements
Course outline
Audience and intent
Find out what your customers ask and which kinds of pages answer it best.
Keyword mapping
Group searches by what people want and give each important topic its own page.
Content and evidence
Write briefs with your own examples, facts you can back up and a clear next step.
Technical foundations
Check that pages can be crawled, work on a phone and are well linked and labelled.
Measure and prioritise
Link traffic to enquiries and other actions that matter, and choose improvements based on the data.
What you’ll finish with
- A keyword map of your site: which topics you already cover and which pages are missing.
- A brief for one service page or article, with your own examples and facts.
- A list of technical fixes and an improvement plan ranked by importance.
Example learning project
A participant takes their own site, collects customer questions and groups them by topic. Then they choose one topic, write a page brief and decide which data will show that the page brings enquiries.
SEO course: common questions
Do I need my own website?
It’s best to learn on your company’s site. If you don’t have one yet, a learning project works too: we agree on the topic before the course starts.
Is the course suitable for beginners?
Yes, if you’re ready to work with your own site and data. We cover the technical side far enough for you to set clear tasks for a developer.
When does the SEO course start, and in what format?
We’ll confirm the format and dates before enrolment opens. Register your interest and we’ll email you as soon as it does.
Read before the course
Short practical guides on the same subject.
Want to learn on your own project?
Leave your email and we’ll write to you as soon as enrolment opens.