Ecommerce SEO services
Get more of your catalogue found in search.
Our ecommerce SEO services are for online stores with growing catalogues. We help shoppers and search engines find their way around your categories, filters and products: we decide what deserves to be indexed, improve category and product templates and connect organic visits with orders, scaled to your platform and the development time you have.
What our ecommerce SEO services include
Category demand and structure
We match what shoppers search for to categories, subcategories and products, and put first the ones you can stock and deliver.
Filters, variants and indexing
We decide which filtered pages deserve a place in search, how to handle colours and sizes, and what happens to products that sell out.
Product and category templates
We improve descriptions, specifications, internal links and product markup across templates, so one fix reaches thousands of pages.
From search visit to order
We check mobile browsing, product choice and checkout, and compare organic landing pages with orders and returns.
Who ecommerce SEO is for
A good fit if:
- You run an online store with dozens of categories or thousands of products.
- Filters, duplicates or out-of-stock pages are eating up search visibility.
- You plan a redesign or a new platform and want the catalogue to keep its traffic.
Probably not the right fit if:
- You sell a handful of products. A clear set of landing pages and a basic SEO audit will usually do.
- Nobody can change templates or settings on your store platform.
What you get from ecommerce SEO
- A map of search demand to categories and products.
- Rules for filters, variants and sold-out items that your developers can apply.
- Template requirements for category and product pages.
- A release checklist and a report that links organic visits to orders.
Where online stores lose search traffic
- Tens of thousands of filter and sorting URLs in the index, while key categories get crawled less often.
- Category pages that are just a product grid, with nothing to help a shopper choose.
- Manufacturer descriptions copied word for word across many stores.
- Sold-out products deleted and returning 404, together with their links and reviews.
- Variants of one product on separate URLs that compete with each other.
Categories, products or filters: where the traffic is
Category pages
They answer broad commercial searches such as “waterproof hiking boots” and usually bring most of a store’s organic traffic. This is where we start.
Filter pages
A brand-plus-type or material page is worth indexing only when people search for that combination. The rest stays closed.
Product pages
They catch model and part-number searches. With large catalogues we improve the template first and hand-edit only bestsellers.
Buying guides
They answer “which one to choose” questions and pass shoppers to the right category.
How the work runs, step by step
Brief
We learn your range, margins, stock and the platform you use, and agree which categories matter most.
Catalogue review
We crawl the store, study search data and look at how competitors structure the same categories.
Plan
You get changes ranked by revenue potential and development effort, split into settings, content and code.
Release and checks
Changes go live in batches. After each batch we check indexing, traffic and orders before moving on.
What we need from you
- Access to Search Console and analytics with ecommerce reports.
- Admin or staging access to the store, or a developer we can work with.
- A product feed or catalogue export.
- Someone who knows which products and categories earn the most.
What we don’t promise. We don’t promise rankings or a revenue figure. Results also depend on prices, stock, competition and demand, and nobody can guarantee them. We promise a clear plan and changes we check together.
What affects the cost of ecommerce SEO services
- Catalogue size and, more importantly, the number of templates and filter types.
- The platform: Shopify, WooCommerce, Magento or a custom build differ in what can be changed and how.
- The number of countries, languages and currencies.
- Whether category texts and buying guides are written by us or by your team.
We quote cost and timing in EUR after reviewing the store.
We’ll quote cost and timing in EUR after a short brief.Discuss ecommerce SEO
Product page SEO that also helps people buy
A good product page answers what a shopper would ask in a shop: will it fit, what is it made of, how does it compare with the next model, when will it arrive. Specs in a table, real photos, sizing advice and honest reviews do more for search and sales than a paragraph of keywords.
Product structured data with price, availability and reviews must match what is visible on the page; we check it in bulk across the template.
Thousands of products, weak categories
A store has thousands of products, thin category pages and tens of thousands of filter URLs in Google. We pick the filtered pages worth keeping, close the rest from indexing and rewrite the category template, so one change improves every category at once.
A typical scenario, not a client case.
Ecommerce SEO: common questions
Do category pages need SEO text?
Yes, but not a keyword block under the grid. A few useful lines on how to choose, key differences between subcategories and answers to common questions help shoppers and search engines alike.
Can you work with our store platform?
Most likely. We first check what the platform, theme and integrations allow, then split the plan into settings, content and changes that need a developer.
Should every filter page appear in search?
No. Only filtered pages with real demand and distinct products deserve their own indexable page. Other combinations create duplicates and waste crawl budget.
What happens to products that sell out?
It depends on whether they come back. We set clear rules: keep the page with alternatives, redirect it or remove it, so shoppers and search engines don’t hit dead ends.
Do you write product descriptions?
We write templates and briefs and can write key category texts. For large catalogues we usually set up a process your team or content provider can follow.
How is the cost of ecommerce SEO calculated?
It depends on the catalogue size, the platform and how much your team implements itself. We quote cost and timing in EUR once we understand these.
Read before you start
Short practical guides on the same subject.
- Since 2006
- Written scope before work starts
- One contact person
- Reply within 24 hours
Which categories should sell more?
Send the store address and describe the problem. We’ll suggest where to start.
The first conversation is free, with no obligation.