B2B SEO services
Enquiries from companies choosing a supplier.
Our B2B SEO services are built for suppliers, manufacturers and professional services firms. We research how your buyers search when choosing a supplier, build pages that answer their technical and commercial questions and judge the work by the quality of enquiries reaching your sales team, not by traffic alone.
What our B2B SEO services include
Buyers and markets
We collect the questions your sales team hears, the roles involved in a purchase and the terms buyers use in each target market.
Commercial page structure
We plan separate pages for distinct offers, applications and technical requirements, supported by guides your experts can keep accurate.
Technical and editorial work
We prioritise technical fixes and content, and write briefs with sources, internal links and who reviews each page.
Enquiry quality
We agree with sales what a good enquiry looks like and how it reaches them, then judge search results by enquiry quality, not traffic alone.
Who B2B SEO is for
A good fit if:
- You sell to companies with long, considered purchases: manufacturing, engineering, IT, logistics, professional services.
- Several people take part in the decision and ask detailed technical questions.
- Your website explains what you do in general terms but doesn’t bring qualified enquiries.
Probably not the right fit if:
- Your market is so small that buyers find you through a handful of personal contacts.
- No one on your side can spare time to answer technical questions for content.
What you get from B2B SEO
- A map of buyer questions linked to the pages that answer them.
- Briefs for service pages and guides, with the facts each page needs.
- A ranked list of technical fixes.
- An agreed way to track enquiries and review them with sales.
How B2B buyers search differently
In a B2B purchase several people search, each in their own words. An engineer looks for a material, a tolerance or a standard; a buyer looks for suppliers in a region; a director looks for proof that you have done this before. One general services page can’t answer all three.
Search volumes are small, but a single enquiry can be worth a year of contracts. That changes the maths: a page that brings three qualified requests a month can be the most valuable page on the site.
Which pages a supplier’s website needs
Pages by product and application
One page per product line or service, and per application where buyers search for it.
Industry pages
For sectors with their own requirements and vocabulary: automotive, food, medical, construction.
Capability pages
Equipment, materials, sizes, certifications: the facts buyers use to shortlist suppliers.
A short route to a request
A clear request-for-quote form that accepts drawings, without twenty mandatory fields.
How the work runs, step by step
Brief
We learn your offer, target markets, typical deals and how sales handles enquiries today.
Research
We interview sales, study search data and compare how competitors present similar offers.
Plan
You get a page and content plan in priority order, with briefs for the first pages.
Publish and review
We publish or hand over pages, then review enquiries with sales and adjust what comes next.
What we need from you
- Access to Search Console, analytics and enquiry data from your CRM.
- Time with a salesperson and a technical expert for interviews and fact checks.
- Target markets, priority offers and examples of good and bad enquiries, without personal data.
- CMS access or a contact in the web team.
What we don’t promise. We don’t promise a number of leads or specific rankings; they depend on your market, competitors and demand, and nobody can guarantee them. We promise pages that answer real buyer questions and a clear way to judge results.
What affects the cost of B2B SEO services
- The number of product lines, applications and industries.
- Markets and languages.
- How much time your engineers or specialists can give to content.
- What the CMS allows and who implements changes.
We quote cost and timing in EUR after reviewing the site and your sales process.
We’ll quote cost and timing in EUR after a short brief.Discuss B2B SEO
B2B SEO mistakes we see most often
- Generic copy about quality and reliability that any competitor could publish.
- Catalogues and specs available only as PDFs, with nothing in the page itself.
- Enquiries counted but never qualified, so nobody knows which pages bring real buyers.
Three questions, three pages
A contract manufacturer has one general services page. We build an assembly service page, a guide to preparing drawings and a supplier selection checklist. Each answers a different buyer question and leads to a brief the production team can assess.
A typical scenario, not a client case.
B2B SEO: common questions
How do you measure B2B SEO when deals take months?
We track enquiries from organic search by landing page and agree with sales how to mark qualified ones. Closed deals are reviewed later, alongside the pages that started them.
Do PDF catalogues help SEO?
A little, but key facts should also be on the page as text and tables. PDFs are rarely the best landing page for a buyer.
How is B2B SEO different from regular SEO?
It takes into account several decision-makers, technical questions and a longer sales cycle. We judge success by qualified enquiries, not just visits.
What should we prepare before we start?
Your website, target markets, the offers that matter most and anonymised examples of real buyer questions.
Our niche has low search volume. Is SEO worth it?
Often yes. A small number of well-targeted searches can bring valuable enquiries. We check the actual demand before recommending a plan.
Do you guarantee top positions for B2B searches?
No. Rankings depend on competitors and search engines. We agree measurable work, such as fixed issues, published pages and tracked enquiries, and report on it.
Can you work with our in-house experts?
Yes. We interview them, turn their knowledge into briefs and drafts and ask them to check the facts. This keeps the content accurate without taking much of their time.
How does a B2B website earn links?
Through the industry it works in: association member lists, partner and distributor pages, trade media, conference pages and technical guides that other companies cite. We plan these alongside the content and never buy links.
Read before you start
Short practical guides on the same subject.
- Since 2006
- Written scope before work starts
- One contact person
- Reply within 24 hours
Where do we start?
Tell us about your market, your current tools and what you need. We quote cost and timing after reviewing your project.
The first conversation is free, with no obligation.