TikTok ads management
Ads that bring enquiries, not just views.
Our TikTok ads management starts with a clear offer. We link creative tests to landing pages, conversion tracking and reporting. Media budget and who runs the campaigns are agreed separately.
What TikTok ads management includes
Offer and campaign readiness
Before launch we check the ad account, target markets, the offer and current platform rules, and agree who controls the budget and approves ads.
Creative ideas and briefs
We develop native short-video ideas with real demonstrations and a clear call to action, and agree production, usage rights and the variants to test.
Landing pages and tracking
We check the path from ad to enquiry and set up the TikTok Pixel or Events API where it fits, with consent handling and checks for duplicate events.
Tests and reporting
We write down what each test checks, the spend and how we will decide, and compare campaigns by qualified results, not impressions alone.
Who TikTok advertising is for
A good fit if:
- Your audience spends time on TikTok and your offer can be shown in a short video.
- You have a landing page or shop that can turn interest into an enquiry or order.
- You want to test TikTok ads properly before scaling the budget.
Probably not the right fit if:
- You don’t yet have a clear offer or a page to send people to.
- There is no budget for tests and no one to film creatives.
What you get from TikTok advertising
- A campaign plan, creative briefs and a test plan.
- A checked path from ad to enquiry, with verified conversion events.
- Reporting with clear roles for budget and approvals.
How the work runs, step by step
Brief
We learn your offer, audience, markets and what counts as a good result.
Readiness check
We review the account, landing pages and tracking before any money is spent.
Creatives and launch
You get creative briefs and a campaign plan; campaigns launch once both sides approve.
Review
We review tests against the agreed criteria and decide what to keep, change or stop.
What we need from you
- Access to your TikTok Ads Manager account, with your own billing.
- A landing page or shop, and access to edit or a developer.
- Someone who can film creatives, or footage we can use.
- An agreed test budget, paid by you directly to TikTok.
What we don’t promise. We don’t promise a cost per lead or a number of sales. Auction prices, creative response and the offer decide that, and nobody can guarantee it. We promise a clear test plan and honest reporting.
TikTok ad creatives: what usually decides the result
On TikTok the creative does much of the targeting. The same audience settings can give very different results depending on the video, so most of the testing effort goes here.
A native look
Ads that look like ordinary TikTok videos (vertical, filmed on a phone, with a real person) usually beat polished commercials. We plan creatives in that format from the start.
The first seconds
The opening has to show the problem, the result or the product straight away. We test openings separately and keep the rest of the video the same.
Spark Ads and creators
Spark Ads promote existing organic posts, from your account or from a creator’s with their permission. Creator content often feels more trustworthy, but usage rights and disclosure must be agreed in writing.
Creative fatigue
Even a strong ad wears out as the same people see it again and again. We plan new variants in advance, so results don’t drop while a replacement is being filmed.
How to choose a TikTok advertising agency
- The ad account is yours. Campaigns run in your TikTok Ads Manager with your billing; the agency works with the access you grant.
- Tracking before spend. Ask how conversions will be measured (Pixel, Events API) and how duplicates and consent are handled. Without this, reports show clicks, not results.
- A test plan, not a promise. Be careful with anyone who guarantees a cost per lead before seeing your offer and landing page.
- Creative capacity. Who will produce new videos each time the old ones wear out?
- Reports in business terms. Enquiries, orders and their cost, not only impressions and views.
What affects the cost of TikTok ads management: the number of markets and campaigns, how many creatives we brief or produce, whether tracking needs to be set up on your site, and how often you need reports. Media spend is paid to TikTok separately; our work is quoted in EUR.
We’ll quote cost and timing in EUR after a short brief.Discuss TikTok ads
Testing before scaling
A home services company wants to try TikTok ads. Before launch we fix the landing page form, set up event tracking and prepare three creative ideas based on real jobs. The first tests show which idea brings enquiries, and only that one gets more budget.
A typical scenario, not a client case.
TikTok advertising: common questions
Is the ad budget included?
No. Media spend is paid by you directly to TikTok. Our work is quoted separately in EUR.
Can you guarantee a cost per lead?
No. We set a test plan and decision rules. Auction conditions, creative response and the offer determine the actual results.
Who films the creatives?
Your team, a creator or a contractor. We write the briefs and review the videos before launch.
Who owns the ad account?
You do. Campaigns run in your account with your billing, and we work with the access you grant.
Do you work with other ad platforms?
This service covers TikTok. For broader tracking and reporting across channels, see marketing analytics.
What test budget do we need?
Enough to collect a meaningful number of results for each tested creative. It depends on your market and the cost of an enquiry in your niche, so we suggest a test budget after the brief rather than quote a standard figure.
Can we run ads without an active TikTok account?
Yes, but an active account helps: people visit it after seeing an ad, and its best organic videos can be promoted as Spark Ads. An empty profile earns less trust.
Related services
Read before you start
Short practical guides on the same subject.
- Since 2006
- Written scope before work starts
- One contact person
- Reply within 24 hours
What should your TikTok ads sell?
Send a link to your account or website and tell us what you sell. We’ll reply with questions and a suggested first step.
The first conversation is free, with no obligation.