YouTube growth course
Build a channel. Build a content business.
Learn YouTube from audience research and packaging to production, analytics and monetization. Build a repeatable content process rather than relying on one successful upload.
Creators, experts and founders building a business around content
A channel strategy, briefs for your first videos and a plan for measuring and improving each one
Course outline
Audience and channel direction
Choose the problem you help viewers solve. Compare formats, production demands and possible business models.
Titles and thumbnails
Define the video promise, title options and thumbnail concept before the script.
Scripts and production
Build a strong opening, clear demonstrations and a production routine you can repeat.
Distribution and analytics
Read how viewers respond and plan each next video around one thing you want to learn.
Monetization options
Compare products, services, sponsorships and ad revenue, and check the current YouTube Partner Program rules for your account.
Check the official YouTube Partner Program guidance for current requirements.
What you’ll finish with
- A channel direction: who it is for and which viewer problem it solves.
- Briefs for the first videos, with title and thumbnail options.
- A publishing plan and the metrics you will use to decide what to change next.
Example learning project
A participant chooses a topic for the company channel, writes briefs for the first three videos and prepares two title and thumbnail options for each. After publishing, they review the analytics and decide what to change in the next video.
YouTube growth course: common questions
Do I need an active channel?
No. You can start from scratch or use an existing channel: the course works for both.
Does the course cover monetization?
Yes, in the last module. Channel income is covered in depth in the separate YouTube monetization course.
When does the YouTube growth course start, and in what format?
We’ll confirm the format and dates before enrolment opens. Register your interest and we’ll email you as soon as it does.
Read before the course
Short practical guides on the same subject.
Want to learn on your own project?
Leave your email and we’ll write to you as soon as enrolment opens.